EyeCoach was created by Robert Bell, a 25 year professional Sales veteran in the Eye Care industry.  Having also grown up in this business, it has become an integral part of him and one of the great passions of his life.

In addition to writing “Optical Briefcase”, a monthly column on Selling for 20/20 Magazine, Robert has presided over his own frame company as well as held several Sales and Sales Management positions for some of the largest manufacturers of frames, lenses and accessories in the business.

His expertise in Sales is a refreshing change of pace and an effective course of action for any Eye Care Professional wanting to help their patients get more of what they truly need.  This translates into increased revenue for the practice.

Robert is the exclusive course Instructor, Coach and Author of the following courses:

“The EyeCoach Selling System”

“Don’t Be Afraid, It’s Only Selling”

“Selling, It’s Really a Pain”

“The Law of Selling:

A Sales System for a Painful Economy”

just to name a few.