There's no way to sugar coat this...
80% of patients leave their eye care professional's office with just one pair of eyewear.
Just one. Is one pair of eyewear sufficient to meet the visual needs of your patients?
Whether it is premium eyewear, the latest in lens technologies, sunglasses (plano or Rx) or just an additional pair...
What obstacles have been preventing optometrists and opticians from helping patients meet most of their eyewear needs?
HOW DO YOUR PATIENTS SEE YOU?
As Optometric professionals or as Salespeople?
Eye Care Professionals have been trained to present products to their patients with traditional selling methods.
This is “Features and Benefits” selling and it leaves a lot to be desired. At times, it gives your patients the impression you care more about their money than their eyes. It only furthers the negative connotations they may have regarding selling and salespeople.
These traditional sales methods cause you, your staff and your patients to be frustrated about the selling process in your practice. Your patients leave your office with less than they actually need.
Perhaps it's time for a different direction and a more effective approach.
